Customer-Centric XM Starts with Data that Enables Personalized, Contextualized, and Dynamic Capture of Customer Voice

SALT LAKE CITY and SEATTLE, Oct. 22, 2020 /PRNewswire/ – Qualtrics, the leader in customer experience and creator of the experience management category, and a technology alliance partner to commonFont, recognized commonFont’s innovation efforts to integrate Qualtrics XM with Customer Data Platforms (CDPs).

“The exponential growth of the Qualtrics Partner Network, and by extension the Qualtrics Developer Platform, has validated the need for a robust ecosystem in experience management. Since Qualtrics opened its platform to partners, consultants, and integrators two years ago, our joint customers around the world have extended their existing XM capabilities to create true systems of action,” said R.J. Filipski, Global Head of Business Development, Qualtrics. “By combining the functionalities of the Qualtrics XM Platform with other technology solutions that organizations are already using, customer experience leaders, employee experience leaders, and market researchers have true flexibility to customize and tailor their Qualtrics investments for their specific business needs.”

commonFont provides thought partnership and solutions that enable companies to integrate Customer Data Platforms (CDPs) with Qualtrics XM. These solutions turbocharge XM through integrations that provide the right data at the right time to deliver and manage a winning customer experience.

Customer data platforms (CDPs) aggregate, streamline, and share operational customer data across an organization. Teams within an organization can then segment this data accordingly to better understand their customers. Organizations who leverage a CDP today can infuse critical data from other systems into the Qualtrics XM Directory. With this integration, organizations get a holistic view of how their customers behave and feel by combining customer feedback across multiple channels, with their demographic or other metadata. By doing so, organizations can prioritize customer experience improvements and take advantage of automated tasks and workflows on the Qualtrics XM Platform to quickly close feedback loops.

“Winning, retaining, and delighting customers in the digital age requires an unprecedented degree of customer-centricity,” said Abby Schlatter, CEO, commonFont, a Qualtrics partner advancing CDP integration efforts. “By infusing the Qualtrics XM Directory with data from a Customer Data Platform, organizations can target the right customers with the personalized outreach they demand, anticipate the highest impact actions, and orchestrate a winning customer experience.”

Read more in the press release.