by Matt Fulton This post is the second in a series exploring the intersection of people and technology in experience management. Start here if you’re joining us for the first time. Technology is built to a specification. Logic and clear inputs are...

By Aaron Demro The XM tech stack is a sequence of applications that gather data from the cross-channel customer interactions with any given business. The XM tech stack defines which applications are required for state-of-the-art XM along with a strategy to...

Last Updated, August 25, 2023 Experience Management (XM) at scale is enabled by technology. Today’s leading enterprises go through a rigorous evaluation and selection process to ensure that their investments deliver the scale, efficiency, and reach promised by...

In the pursuit of great customer experiences, companies face continually increasing customer expectations and complex challenges, including omnichannel customer journeys, diverse stakeholder interests, resistance to change, siloed data, and the emergence of new tools...