Imagine going on a road trip: you’d never get in your car without planning the route to your destination. What does this have to do with Experience Management (XM)? Without the direction of a strategic plan, XM programs often waste time and money, and may lose...
The Fountain
It Starts With Design: How Experience Management Drives Organizational Outcomes
Imagine going on a road trip: you’d never get in your car without planning the route to your destination. What does this have to do with Experience Management (XM)? Without the direction of a strategic plan, XM programs often waste time and money, and may lose...
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