Imagine going on a road trip: you’d never get in your car without planning the route to your destination. What does this have to do with Experience Management (XM)? Without the direction of a strategic plan, XM programs often waste time and money, and may lose...
Four takeaways from Qualtrics X4
It was electrifying to be surrounded by XM professionals at X4, the Qualtrics Experience Management Summit. Our team was proud to be a Platinum sponsor of the event, and we walked away with a few key takeaways: The next era of XM is human-centric Today’s Experience...
The role of unstructured data in a leading-edge CX program
By Keir Johnson Chances are your organization already captures abundant amounts of unstructured data. Unstructured data (also referred to as unsolicited feedback) relates to the conversations, comments, notes, and practically any text-heavy data that is captured...
Free Ebook: An In-Depth Guide to Human-Centric XM
Fueled by advancements in technology, the future of Experience Management is human. At commonFont, we’ve developed and defined a methodology that equips your team to predict and take action at the individual customer and employee level. This action results in durable...
Women in Leadership: Celebrating Voices in XM
Despite recent increases in the number of women who serve in leadership positions, the proportion of people who identify as women decreases at each step up the corporate ladder. Starting with 48% representation of women in entry-level positions, this figure drops to...
Enrich Digital Insights With a Session Replay Tool
A comprehensive Digital strategy combines survey data with information from supplemental tools to contextualize and enrich feedback, combat survey fatigue, and minimize disruption to the customer. One such tool is Session Replay technology, which allows CX teams to...
Lessons on CX and EX transformation
During confluence, our flagship Experience Management summit, commonFont hosted a group of expert practitioners for a panel discussion on Employee and Customer Experience. Our panelists dug into the challenges and opportunities Experience leaders face as they work...
Five Key Takeaways From confluence 2022
commonFont’s clients and community gathered in Bozeman Sept 12-14 for confluence, our flagship Experience Management Summit. During the event, attendees built lasting connections, performed a hip-hop loop with award-winning artist Supaman, and left inspired to apply...
Why Digital Experience matters at every stage of your XM program’s maturity
By Hanna Rocks Who should be thinking about Digital Experience? The past few years have drastically accelerated the digitization of customer interactions1. More and more frequently, customers are engaging with businesses online. This increase in digital interactions...