CX That Delivers: From Insights to Business Impact
commonFont translates customer signals into structured intelligence and automated action through CX advisory, intelligent solutions, and embedded expertise delivered on technology platforms that you already own.
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Ways to Work with cF | Solutions | Agentic CX | Client Stories
Leave the Limitations of Legacy CX Behind
The future of CX demands more. Transformed by AI and shifting customer expectations, this future requires authentic human connection to create tangible business value. Confidently navigate change with expert services and advanced solutions that deliver growth and differentiation through better experiences.
Three Ways to Work with commonFont
CX Advisory: Know Where to Invest Before You Build
Today’s leaders face more AI use cases than they have time or budget to pursue, and even the ones they choose can still fail for reasons that have nothing to do with the technology: the system rolls out on schedule, and adoption stalls anyway because nobody mapped what was actually changing for the people expected to use it.
We help you close both gaps at once, cutting through the noise to identify the initiatives that will change how your business runs, then carrying that work through the organizational change that determines whether it sticks. Our advisory engagements assess your technology and data landscape, build a ranked roadmap and architecture for what to build first, and define the governance and change plan, role by role, that brings your organization along with it.
Solutions: Infrastructure That Closes the Actionability Gap
Your customers are already telling you what’s frustrating them, which accounts are at risk, and where the next opportunity is. Most of that signal sits scattered, unstructured, or buried where no one sees it until the moment to act has passed.
Our solutions turn raw customer signal into structured intelligence and automated action, built on the technology you already have. We build enrichment pipelines that extract meaning from unstructured data, account health models and insight accelerators that make customer insight a shared asset, and routing systems that carry it straight to the team responsible for acting on it. Each one is designed to move a specific business outcome: lower cost to serve, stronger retention, and revenue you can trace directly back to the signal that drove it.
Managed Solutions: Solutions That Keep Pace With Your Business
A solution is only valuable if it keeps delivering what it was designed to do. Our managed engagements keep a dedicated commonFont team on the work after launch, so the solutions and infrastructure we build keep evolving to meet your business needs as they change. You get ongoing engineering, support, and optimization from a team that knows your environment and what the work is meant to achieve.
What We Design and Build
Intelligent solutions, deployed inside your environment and designed around a specific business outcome.
Signal Engineering and Enrichment
Transcripts, tickets, and open-text responses generate more customer signal than legacy systems can interpret, capturing what customers said but rarely why it matters. We build AI-powered enrichment solutions inside your existing data infrastructure that analyze every interaction, contextualize insights to the business, and surface actionable insight at scale.
Account Health Monitoring
By the time an account shows up as a churn number, the warning signs have usually been visible somewhere in the business for months. Our team designs and deploys solutions that connect the signals already sitting in your systems (feedback, usage, relationship history, and transaction data) into a single, real-time view of account health, giving your team early visibility into risk and opportunity across the portfolio, from churn indicators to expansion potential.
Customer Friction Detection
Friction for an individual customer may not look urgent on its own. But when the same problem appears across calls, tickets, and surveys, it is often already affecting a significant share of customers before it has been identified. We build solutions that continuously monitor these signals together to detect emerging issues before they escalate.
Insight Acceleration
Customer insights and analytics require significant time consolidating feedback from disparate systems, categorizing it manually, and producing recurring reports. We automate the data stitching and evidence-gathering, reducing reporting cycles from days to minutes and freeing your team to focus on interpretation and recommendations.
Workflow Orchestration
Customer insight only creates value when someone acts on it. In most organizations, findings wait in dashboards and inboxes for manual review and handoff. We build solutions that automate those handoffs, routing each signal into the right system and to the accountable team while there is still time to act.
Unified Customer Intelligence
Many organizations rely on a patchwork of point solutions, each designed for someone else’s business, with no single source of truth. We build a custom application on your own data that consolidates the insight capabilities your teams need, including enrichment, account health, reporting, and routing, into one platform designed to scale with your business.
Agentic CX
From Customer Insight to Automated Action
Our approach to AI integration empowers organizations to create deeply connected customer relationships through the right combination of human and artificial intelligence. It builds upon traditional Experience Management methodology by leveraging advanced AI, an expanded aperture of diverse data (e.g., feedback, operational, financial, behavioral, demographic), and customer-centric practices to turn customer understanding into meaningful action.
Our Work
Client Stories and Insights
AI-Powered Comment Analysis for Rapid Experience Improvements: A Public Sector Client’s Success Story
A public sector client faced operational challenges in manually categorizing and reporting unstructured customer data from various channels, including their primary service portal. This manual process hindered their ability to quickly identify trends and intervene...
Enhancing Employee Engagement: How a trusted brand in healthcare transformed their employee experience program
commonFont helped a leading health insurer increase flexibility & align toward best practices in employee experience (EX). The Challenge: A leading health insurer needed to update their employee experience program to unlock new insights and uplevel their employee...
The Power of Listening: A Clientâs Journey from High Drop-off Rates to Relationship Saves
The Challenge Our client, a leader in global branded payment technology, identified a transactional channel with significant revenue growth opportunities and high drop-off rates where qualified leads and new accounts dropped out of the purchasing funnel. The Approach...