In 2026, the gap between knowing about a CX issue and solving it is the difference between churn and loyalty. We call this the actionability gap, and it’s what happens when insights accumulate faster than the business can act on them. Agentic CX is the new operating...
A public sector client faced operational challenges in manually categorizing and reporting unstructured customer data from various channels, including their primary service portal. This manual process hindered their ability to quickly identify trends and intervene...
Bozeman, Montana, July 15, 2025 – commonFont, the premier technology services and consulting firm serving enterprise Customer and Employee Experience teams, has again been named a Platinum Consulting Partner in the Qualtrics Partner Network Program – the...
For the last two decades, CX, Insights, and Analytics professionals have helped companies move from not knowing their customers to understanding them, taking action on insights, and embedding customer-centric culture throughout the business. Today, teams responsible...
What if you could anticipate your customers’ needs before they even voice them? Last month, thousands of Customer Experience leaders explored this very question at Qualtrics X4 2025 in Salt Lake City, and the insights that emerged are set to shape the future of...
