The Fountain

At commonFont, The Fountain is a source of connections with others, shared benefits, and continuous learning and renewal. A small part of that is sharing our insights through our blog articles and news releases.
confluence returns in 2022
confluence returns in 2022

It’s been two years since commonFont last hosted confluence, the premier in-person summit for Experience Management (XM) professionals. We are excited to welcome our community of clients, partners, and practitioners to Bozeman when confluence returns, September 12-14,...

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The XM tech stack—what is it?
The XM tech stack—what is it?

By Aaron Demro The XM tech stack is a sequence of applications that gather data from the cross-channel customer interactions with any given business. The XM tech stack defines which applications are required for state-of-the-art XM along with a strategy to...

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