The Fountain

At commonFont, The Fountain is a source of connections with others, shared benefits, and continuous learning and renewal. A small part of that is sharing our insights through our blog articles and news releases.
The XM tech stack—what is it?
The XM tech stack—what is it?

By Aaron Demro The XM tech stack is a sequence of applications that gather data from the cross-channel customer interactions with any given business. The XM tech stack defines which applications are required for state-of-the-art XM along with a strategy to...

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Who takes center stage of your CX program?
Who takes center stage of your CX program?

Last Updated, August 25, 2023 Experience Management (XM) at scale is enabled by technology. Today’s leading enterprises go through a rigorous evaluation and selection process to ensure that their investments deliver the scale, efficiency, and reach promised by...

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