CX Maturity: Assess and Advance Your Program
Learn about the stages of maturity that drive transformative customer impact. Then, explore our CX Maturity Assessment to uncover opportunities for your organization.
Drive Success With Our Transformative CX Maturity Model
To win in today’s experience economy, organizations must deeply understand customers and use insights for experiences that resonate. Our transformative model empowers CX professionals to identify untapped sources of insight, break down silos that hinder progress, and drive meaningful improvements in customer experience.
Stages of CX Maturity
Listen
Capture customer signals across all touchpoints. This involves understanding the various channels where customers interact and ensuring you’re gathering comprehensive feedback: solicited and unsolicited, structured and unstructured.
Unify
Organize and enrich your data to create a single, reliable source of customer information. This allows for a holistic view of the customer journey.
Analyze
Use data analysis, including AI-powered tools, to uncover the “why” behind customer behavior. This means moving beyond surface-level metrics to understand motivations and needs.
Recall
Provide your teams with easy access to relevant customer insights. This ensures they can deliver context-aware and personalized interactions.
Act
Implement changes based on available insights, using intelligent workflows and frontline engagement to drive meaningful improvements.
Assess Your Program
Understand your current performance and identify opportunities for growth with our in-depth, complimentary CX Maturity Assessment. We’ll provide you with a clear view of your customer listening channels and help you pinpoint next steps to progress through the stages of CX Maturity.
How Does the Assessment Work?
The Maturity Assessment is a survey that charts your current performance relative to assessed potential. Following completion, we’ll schedule a dedicated session to walk you through your results and answer all your questions. Check out the video below for a brief overview of the assessment process.
What You’ll Gain From the Assessment
- Channel Performance Overview: Gain a clear understanding of your performance in each listening channel that is important to your business.
- Personalized Maturity Score: Identify your current maturity level and areas for improvement.
- Actionable, Strategic Insights: Get a detailed analysis of your results, including potential next steps and strategic priorities.
- Key Focus Areas: Determine actions to better connect and act on the customer data that your organization collects.
Following completion, we’ll schedule a dedicated session to walk you through your results and answer all your questions.
“The CX Maturity Assessment brought clarity to our program, uncovering opportunities we hadn’t considered before.”
Director, Customer Experience, Financial Services Industry
Ready To See Where You Stand, and Where You Can Go Next?
Schedule a complimentary meeting with the commonFont team to explore the CX Maturity Model and gain exclusive access to our free in-depth assessment.