The Power of Listening: A Client’s Journey from High Drop-off Rates to Relationship Saves

The Power of Listening: A Client’s Journey from High Drop-off Rates to Relationship Saves

The Challenge Our client, a leader in global branded payment technology, identified a transactional channel with significant revenue growth opportunities and high drop-off rates where qualified leads and new accounts dropped out of the purchasing funnel. The Approach...
Blazing the Trail: The commonFont Pathfinder

Blazing the Trail: The commonFont Pathfinder

What makes a Pathfinder?  “One who makes a path or way where none had existed, as in an unknown region, wilderness, etc.” Sprouting from a small startup company in 2013 and growing rapidly since, it only makes sense that commonFont selects an annual pathfinder to...